It isn't the little brother of the internet. It's different enough to need a different mindset and a differnt understanding specific to the mobil internet maze, to navigate it effectively.
The mboile internet is a new creature; it's more than just the internet gone wireless.
Make an internet-like experience work on mobile phones - and tha tmeans making it very simple.
smaller downloads - make it as inexpensive as possible
it's right where you want it to be. You most likley have it with you all the time.
Your mobile phone as your personal identifier - ?
so personal that most people refuse to share them with anyone else - even spouses
offices are going mobile so why can't a storefront
search
community or finding dates
accessing financial accounts
browsing news and information
shopping
messaging
downloading digit content
consider:
- language
- power capability
- screen size
- input devices
- network bandwidth
pay-per-view not all-you-can-eat
m.
mobile.
wap.
/mobile
/wap
mobile search results won't match non-mobile
mobile SEO
- less content to index
- fewer links
- dedicated search
- beware content 'on portal'
mobile site builders
site.mobi
not all content will be relevant to mobile
use your friends to crowd source testing multi device support
mobile browsers may not support SSL!
Mobile advertising: 0.4% of advertising budget spent on mobile-advertising - delievered 40% of traffic
design tips:
dotMobi
GAP
OMA
W3C
Widgets - small downloaded applications
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